How To Sell Your Home for the Right Price This Summer in Portland

Thinking about selling your Portland area house this summer? Of course you want to get the right price for it.  Read this blog post to learn how to sell quickly at the right price this summer!

So how do you get the right price? What should you do? What should you be aware of?  There are several strategies to sell your Portland home at the right price this summer.  Below are some of the most important concepts you need to know.

How To Sell Your Home For The Right Price This Summer In Portland

#1. The Right Price

How To Sell Your Home for the Right Price This SummerWhen you think of selling your house for the right price, you might be wondering, “what is the right price?”

Ultimately, the right price is what the house actually sells for. Priced too high it won’t sell; too low and you’ll lose out. The right price is the one that sells the house.

A good guide for do-it-yourselfers (DIYers) is to use a couple of the free real estate websites (Zillow, Redfin, Trulia,, etc.).  Look for sales: 1) within a half-mile of your property, 2) built around the same time, 3) in similar condition (check the photos, building permits, etc.), 4) in the same neighborhood (same side of the freeway, major arterial street, river, railroad, etc.), 5) with the same features (3 beds, 2 baths, etc.) and similar style (1-story, 2-story, ranch style, bungalow, etc.), 6) within about 20% of the same square footage, and 7) within the past about 6 months.

Knowing the prices these ‘comparables,’ or ‘comps’ sold for is a good guide to establishing a fair price for your house.  Using a price-per-square-foot is not advisable.  In Portland you’ll see that the price per square foot varies greatly.

#2. Timing

Another aspect of selling at the right price this summer is timing. People who want to buy in the summer want to close and move in before their kids start school. For that reason, you may benefit from selling quickly and offering a fast possession date.  This means offering at a price slightly below the ‘right price’ that you determined previously.  This should give you an advantage in terms of the competition.

#3. Invest

Depending on the recent sales, the best way to get people buy at the right price is to first invest in upgrading and updating your home.  Spring is a good time to try to get this done, but beware, you’ll have competition for contractors.  If you see the highest prices going to updated houses in your neighborhood, you need to consider your selling environment.  Especially, if your house was built before 1980 it will probably be important to bring it up to current standards.  In this manner it is ideally positioned compared to your market.

This could include painting or redoing the bathroom or kitchen, but will ultimately differ from one neighborhood to the next. Interview a few real estate agents and get their ideas for potential return on investment (ROI).  This means you’ll have to spend time and money upfront, but it will be worth the extra effort.

#4. Negotiate

As mentioned earlier, the right price is the price that your house actually sells for. To get to that price, you should set your asking price slightly higher than you are willing to accept.  A willingness to reduce the price slightly will go a long way toward showing your buyer that you are motivated.  And it can help you land a deal faster.

You might not get exactly the price you want but the buyer probably won’t get the price they wanted either.  Use negotiation to find a price in the middle that works for both of you.


If you want to sell your house this summer, you want to set a fair price and allow enough time to close before school starts. The 4 strategies above will help you reach your goal.

If you’re in a hurry and want to bypass the sales process entirely
sell directly to a professional house-buying company like AppleTree Group LLC.  Get in touch with us today! Simply click here now and fill out form or call our office at (971) 246-7954

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